About Irené of Broadstone

The ultimate fashion boutique store

Irené has had a love for beautiful colours, fabrics and design from a young age. In time her passion for clothes grew and her natural interest in people and wanting to help them to look and feel their best developed into a business some 27 years ago.    Since Irene first opened her boutique one of  her greatest pleasures is helping customers find something beautiful to wear and to feel fabulous in, whether searching out new brands for her customers or helping them select their outfits in the shop, always on hand to be of assistance.

Irené's dream became a reality with the opening of her first shop in her local village of Broadstone in 1992. With an obvious talent for classic fashion teamed with charming people skills, she found ladies would travel for miles to visit the little shop and be tempted by her excellent range and good advice.

In time an extension was built onto the shop and the once little shop now boasts one of the largest range of special occasion wear in the South of England covering some 4000 sq ft over two floors. Over the years a team of friendly, well trained staff have joined Irené to support her in her efforts to offer a service second to none.

Irenés Team

Each member of staff has been carefully chosen to add to the atmosphere of the shop


Lisa joined us in May 2011. She comes to us with a varied background in retail with particular skills in window dressing and display. She has a passion for clothes and fashion with a keen interest in vintage clothes and accessories. Her eclectic and unique style of dressing perfectly reflects and compliments her bubbly, upbeat personality. Her people skills are a real asset at Irene’s and she enjoys passing on her enthusiasm and knowledge to all our clientele. Lisa has a wonderful manner with people and makes them feel truly special.


Jo has worked in fashion for many years and has a wealth of experience in ladies' fashion styling and retail. She likes to make the customers feel good about themselves and has a particular interest in cruisewear having travelled herself. Jo has a fabulous sense of humour and we are all enjoy working with her.    Jo organised the wedding of one of her daughters and knows how important this special day is and can offer many valuable tips and suggestions to make the choice of outfit perfect for the day.


Karen has worked in fashion before joining Irene's team but is also a qualified florist, which means she has an excellent eye for colour and proportion.  Karen specialised in arranging flowers for weddings so understands how important a wedding is and can empathise with our customers choosing outfits for their special occasion.   Karen has a lovely individual style and has a collection of vintage clothes and accessories which she uses herself to dress up for events such as The Goodwood Festival, so can help customers finish off the perfect outfit.  Her friendly approachable manner always puts customer's at ease.


Antonia is our seamstress. We would be hard pushed to find a more talented and patient seamstress. The high standards of Antonia's work are second to none and teamed with her lovely nature she is a valued asset to Irene.  Antonia's purpose built workroom on the premises enables Irene to offer in house alterations on all our own garments in a professional and prompt manner.


The newest member of 'our family' JILL has joined us after being a popular face in some of the most exclusive stores in the country with many years experience in the beauty departments promoting top brands and advising customers.    Jill has also great knowledge and experience of fashion with a flair for choosing the perfect colours and styles to suit customers.   Jill is especially patient and helpful with a delightful personality which helps customers feel at ease.

General Enquiries

Tel: 01202 659 700
Email: info@ireneofbroadstone.co.uk

Post Address

3 Station Approach, Broadstone,
Dorset. BH18 8AX

Registered Office: 3 Station Approach, Broadstone, Dorset. BH18 8AX No:03920930 VAT No: 619937496
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